Donna Ida celebrates the exciting and highly anticipated opening of their 4th boutique this weekend in the flourishing market town of Guildford.
This is Donna Ida’s debut in Guildord spread over 650sqft the store will represent a diverse portfolio of extensive denim brands including Current/Elliott, Goldsign and J Brand with a global mix of tops from Tucker, Joie and Wildfox to name but a few.
What surprises most when entering Donna Ida’s brand new store, is how intimate it feels. The design combines simplicity of form and the brand’s signature store fittings to highlight the current luxurious collection of designer denim, contemporary tops and beautiful belts.
The store, designed once again by top architects & bespoke interior specialists d_raw Associates, is in keeping with the Donna Ida retail concept fist seen in the flagship boutique on Elizabeth Street. The store layout is linear and clean and the collection of cutting edge designer denim looks its best against the minimal styling of decor.
The cool brass fittings, functional graphic motif, clean white flooring and attention to detail all create a sophisticated urban space that creates an aesthetically pleasing backdrop for the clothes.
No Donna Ida store would be complete without the renowned denim library, this time fashioned using the original Vitsoe library shelving system. Set against a white washed brick wall this successfully provides a utilitarian texture to offset the famously wide denim range.
Our helpful and friendly denim experts are at hand to help you with jeans to flatter every shape, ensuring that they have the answer to every denim prayer in Surrey.
We will have an official opening party on January 19th - for your invitation email guildford@donnaida.com or pop into the store and see Cecilia, Natasha or Georgia.
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