The Ultimate Denim Destination Donna Ida has launched bespoke denim customisation.
On Tuesday the Donna Ida team took over the terrace at the Belgraves Hotel for a denim customisation workshop to show the service we offer.
Inviting fashion bloggers and press, our denim customisation expert Chloe took the guests through various techniques to rip and distress IDA jeans to their own personal specifications.
Fuelled by a tasty healthy breakfast by Executive Chef Sophie Michell of Pont St restaurant. With a menu of mini bircher muesli pots, quinoa goji berry porridge, tropical fruit salad pots and more.
The girls got stuck into distressing their denim and creating their own IDA.
Chloe, our in-house customisation expert shows fashion blogger 'An American Girl In Chelsea' how to distress her IDA Kate the Great shorts.
You can visit any Donna Ida Boutique and our in-house denim expert will rip and distress jeans to your specifications including single or double knee rips, distressing around the pockets or razored and unfinished hems.
Denim customisation £15
We also offer iron-on badges in iconic retro inspired designs to add that finishing touch.
#MyOwnIDA
