Donna Ida Spring Shoot at Salon Sloane

June 14, 2022

Earlier this month, we invited a few more of our Donna Ida girls to style the latest pieces in the collection. We met at Donna’s favourite hair salon for the perfect blow dry in London, Salon Sloane in the heart of Chelsea.

Co-founder of Salon Sloane, Belle Cannon was joined by her daughter Freya who both picked out Martha flare jeans to wear. Belle also picked out the Sheila Jumpsuit and Kitty Kat whereas Freya chose the Erica Straight Jean.

Another mother and daughter duo was Marie Louise Pumfrey and her daughter Angelica Maxwell who were both twinning in Queenie jeans.

We were also joined by presenter Cherry Healey who looked chic in the Cassandra and Sadie jumpsuits.

Margo Marrone, co-founder of The Organic Pharmacy chose the Ella Cropped Straight Leg Jeans to wear on the steps of her Chelsea store.

Long time Donna Ida girl Georgia Zaris was Donna’s very first customer in 2006. She wore her favourite Cassandra jumpsuit plus new styles Sheila jumpsuit and Valerie Flares in So Demure.

Our Donna Ida girls Annelise Williams, Tash Cobham, Kate Ingram, Naomi Davies and Claire Etchell all styled their Donna Ida wardrobe staples including Angie jumpsuit and Rizzo the Ankle Skinny.

Annelise Williams and Daisy Harrison both wore the Erica Any Length Jeans - Annelise snipped off the hems to make hers shorter and Daisy wore hers full length.

Also joining were Primrose Bakery owner Martha Swift, presenter Miranda Holder, gallery owner Tanya Baxter, model Zanne and stylist Samantha.

Here’s pictures from the shoot with photographer Sasha Benjamin.