As well as treating you to a brand new website, we also wanted to enlighten you to the Donna Ida 'Denim Clinic' - for those of you who don't think you can wear jeans, or have never found a perfectly fitting pair - we are here to solve your problem. Whatever your shape, size and sense of style, there is no reason why you can't enjoy jeans. Donna Ida’s expert denim advice means you can always find jeans to fit and flatter your shape – just follow our Denim Clinic guide to find the right jeans for you.
Petite - Ashley Olsen
Boyish - Heidi Klum
Elle MacPherson - Long Legs.
Curvy - Kate Winslet
Pear - Scarlett Johansson
Apple - Catherine Zeta Jones
Interact with us and take advantage of our denim clinic - you can send us your Denim Dilemmas on Twitter or Facebook and we will respond with a video. You can even send us a picture so that our stylists can choose what's best for your shape.