SWEET SIXTEEN
Team, I’m excited to be celebrating 16 years of Donna Ida this week with a pop-up at Bicester Village on 12 October from 10am to 5pm. RSVP here to join me.
I’ve been looking back at the history of Donna Ida from our first ever store in Chelsea to the launch of the first iconic jumpsuit, Sadie. Here’s a few of my top picks from over the years.
INCREDIBLE IVY
In our first ever Donna Ida collection, we launched our skinny jean called Ivy. This 33 inch classic style is still a top seller in our range. Here’s Femke, our beautiful house model wearing the first ever pair (left), and right for Femke in the same style in our latest collection.
DENIM DRIVE
Our first ever Denim Drive was held in conjunction with Lily Allen and her sister Sarah Own from their Lucy in Disguise store in 2010. I’ve been excited to bring the concept back this year to make refreshing your wardrobe even easier. Just send back your old jeans and we’ll send you a voucher.
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HEALTHY EATING
When I first opened the doors at Donna Ida, I had tried every diet under the sun – usually from anywhere between 12 to 36 hours. In December 2012, I was introduced to Petronella Ravenshear, the nicest woman you could ever meet! She’s now published her The Human Being Diet book and in Lockdown we joined together for our weekly Lives on Instagram to keep everyone on track.
You can find my Petronella cheat sheet here.
My favourite recipes are all here.
DONNA IDA GIRLS
Tash, Annelise and Valentina have been Donna Ida girls for years! Tash actually started working for me as a Buying Assistant in 2010. They know their jeans and their fits inside and out. If you need any help or advice, they’ll be happy to chat over the phone, WhatsApp or email. If you’re in the area, they might even be able to visit you at home with our VIP Concierge service.
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HELLO SADIE
My first ever all-in-one was Sadie the Boiler Suit. It was so special to launch this incredible piece at Rolls Royce in Berkeley Square in 2015. The classic Fawcett Blue and Dark Days shades are loved by Donna Ida Girls all over the world.
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BEAUTY FAVOURITES
I like everything to be super easy, so meeting Trish McEvoy has been a game changer for me. We’ve created the most incredible and simple makeup kits so you can get the full look at exclusive prices. We also stock those key pieces we use day in and day out like the Soothe and Illuminate Cream.
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DREAM DOGGIES
From the very start of Donna Ida, my faithful chihuahuas have been by my side. If you were a shopper at the Donna Ida boutique in Chelsea, you might remember my first chihuahua, Romeo, on the shop floor. My Mexican army of Julio, Fernando, Eduardo and Emilio are now at Langdon Court in their Chihuahuas Stables.
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FRAN BACON
I met Fran years ago at one of our in-store events and it was in Lockdown that we decided to officially collaborate on our first style. Our edit of the coolest denim pieces includes a killer denim dress and slouchy dungarees.
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STYLE INSIDER
My favourite feature on the blog shares how women wear denim in real life. Inspiring women include actress Jodie Comer shot in Cahoots Bar from 2016, DJ Edith Bowman in 2014 and Lisa Snowdon photographed in The Hari in 2018.
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Don't forget to RSVP for Bicester Village,
Donna x
