Hi team, a new season deserves a fresh start and so I am delighted to share our refreshed website with you.
Keep It Super Simple
I really like to keep things super simple and easy, so the website has been upgraded to offer a cleaner, faster shopping experience.
You’ll find larger photos, extra details on fabric and fit, a smoother check out and a cleaner, modern look.
Extra Details
We’ve added lifestyle imagery of Donna Ida girls alongside our house model Femke so that you can see how each style fits on different shapes.
I’ve added my tips to every product page with behind the scenes snippets on each of my denim styles. You’ll also note that we’ve added a chart to help with sizing as a quick reference when to size up, size down or go true to size.
We have recommendations/viewed items within each product page to make browsing even easier.
Faster Shopping
It is also easier to find the jeans you are looking for with a larger menu which links straight to our best-selling styles. You’ll find shopping by Fit or Style even easier, just head to the navigation bar to shop with ease.
Customer Service
If you need help shopping, our Donna Ida girls are always on hand on Live Chat, on WhatsApp, by phone or email.
Our Donna Ida girls, Annelise, Tash and Valentina are also available for a VIP concierge experience in the London, Berkshire, West Oxfordshire Surrey and Hampshire areas. Find out more here.
Little Black Book
I’m also excited to introduce my Little Black Book which holds my personal recipes, beauty tips and interior finds. I’ll keep updating this over time so you can use it as a quick reference to all my favourite things. Find out more here.
Our new website will continue to evolve as we add even more information and images to the website.
As ever, if you have any suggestions on how we can improve, reply to this email, chat to the Donna Ida girls or send me a DM on Instagram.
Thank you so much for all your continued support over the years. October will mark the 16th anniversary of Donna Ida so I look forward to celebrating with you.
Donna x
