Why Denim Never Fades from Fashion September 28, 2011 ‘A nice, easy, everyday product that’s cool’ – Donna Ida talks to CNN for a feature of denim's journey from work wear to luxury wardrobe essential. Taking place in our Belgravia boutique, watch Donna talk about why, with the help of brands like J Brand, denim will never fade from fashion. Share Share on Facebook Tweet Tweet on Twitter Pin it Pin on Pinterest